Your display case convinces people to walk in, your presentation convinces them to proceed to purchase. Your counters play an important role in your shopping experience. They help you keep meals, snacks, desserts and other foodstuffs at the right temperature and present them attractively to your customers.
So choose the counter that perfectly suits your store, your offerings and your customers. Not quite sure? Below we tell you what to consider when buying a cold or hot counter. Take a look at our wide range of counters and make your choice. Or contact D’Heldt to discuss your situation.
Meet our counters
Counters serve an aesthetic and functional purpose. They highlight your products and keep them at the right temperature. Keep-warm cabinets keep dishes such as snacks, sandwiches or meals warm, ready to be eaten immediately. Cold display cabinets keep products such as salads, drinks or desserts at safe fresh temperatures.
By displaying your products at eye level and under the right conditions, you not only increase sales but also customer satisfaction. Counters are interesting for different stores and catering businesses. Think of supermarkets, specialty stores, bakeries, delis, food-to-go concepts and restaurants that sell dishes at the counter.
Buying the best counter
At D’Heldt, you’ll find counters in a variety of sizes, from compact units that are only 60 centimeters wide to impressive counters more than 1.6 meters wide. The number of levels or shelves also varies by model, with multi-deck displays being the most extensive option. Here are 5 more factors to consider when making your purchase.
1. Air circulation
Good air circulation ensures even temperature distribution within the counter. This ensures constant quality of your products. Fri-Jado display cases use optimized air guides and a patented technology for air circulation.
2. Condensation
Condensation is a challenge with both hot and cold counters. Too much condensation causes less attractive products and moisture problems in the display case. Solid glass, intelligent air circulation and adequate insulation minimize condensation and lower your energy bills.
3. Maintenance
In a professional environment, daily cleaning is inevitable. With our Fri-Jado counters, all surfaces are easily accessible. Plastic or stainless steel parts are easy to remove. On most models, parts that come into contact with food can be put in the dishwasher.
4. Accessibility
A counter is also preferably technically maintenance friendly. Think easy access to the cooling motor or heating elements for service, calibration and inspection. Rely on D’Heldt’s technicians for an annual thorough cleaning and preventive maintenance service.
5. Maximum load
Each model has a maximum load, which indicates how much weight the shelves and unit can handle. Do you have heavier preparations on hand? Then be sure to check how you load your counter. Stacking in the wrong place disrupts air circulation and temperature.
Fri-Jado: quality and innovation in the best counters
D’Heldt distributes hot and cold counters from Fri-Jado. That leading Dutch brand is known for its innovative, modular counters with a largedisplay area. When designing, Fri-Jado pays extensive attention to energy efficiency and food presentation. Seeing is buying, so your products are clearly visible from every angle.
The Fri-Jado range at D’Heldt includes series such as the MCC (Modular Convenience Counter), MDD (Multi Deck Display), HD (Hot Deli) and MTT (Modular Table Top). Each series offers multiple features and configurations of operation, size and design, among others.
Rely on our experienced advice for the best counter
D’Heldt has more than 40 years of experience selling and servicing professional machines for retailers and food service businesses. From counters and counters to other kitchen and presentation solutions, we help you choose what really suits your store floor or food service concept. Need help buying the right display case? Rely on the vast expertise of our team. Let us guide you to the counter that increases your sales and simplifies your workflow.